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5 REASONS PROVING WOOD IS THE NEW BLACK

Wood has been slowly creeping into our fashion industry, and appears to be gaining a lot of momentum. We've analysed the material, and come up with 5 reasons we feel wood is here to stay and should be on our wishlists for summer.

BECAUSE IT'S

Wood Trend: 4estshadesZA blog
Stay Wild!

NATURAL


If you get bored with plastic materials, if you think metallic frames are very unnatural, welcome to the wooden club. The world needs to change and nature is all we need. It's time to think green. If you want a better world, start with yourself.


 BECAUSE IT'S UNIQUE

Thousands of different shapes and frames, and they are all copies of a copy of a copy. Why be the same when you have a different option. Wood makes you stand out in crowd. Don't do fashion, be fashion.


BECAUSE

What can your current sunglasses do? Other than getting lost, everywhere? Their safety requires all your attention when you are at the beach, swimming, surfing, kayaking or just trying to have a great time with your friends? Forget your old habits and get a life. Get your new wooden sunglasses and never be concerned about their safety again.

Because like everything cool, wooden sunglasses can swim too.

IT FLOATS

Wood Trend: 4estshadesZA blog
Aqua Sunnies

 BECAUSE IT'S SUSTAINABLE

Did you ever see a growing plastic cube? Or a young and healthy metallic surface? Different to most of the other fashion materials, wood is renewable, and recyclable. It's good for the environment, not like the petrol based plastic products. Love your environment, love yourself, love the new black.


BECAUSE IT'S A

Wood Trend: 4estshadesZA blog
Hey there you


CONVERSATION STARTER



It's not everyday people see wooden fashion products around. Of course other than amazing old-school surf boards or cool skate boards  (you get the point:) ) Wood products grab all the attention around and are always the hero of the day. Be the hero of the day.

We've got a few examples of Wooden Sunglassses for you here

2 thoughts on “5 REASONS PROVING WOOD IS THE NEW BLACK

  1. Hi there, I got a pair for my birthday (WOW I LOVE them) but how do I clean them? And how do i look after them?

    1. Hiyaaaa!

      The lenses are cleaned pretty well by the micro-fibre thingy that comes in the casing.
      The wood is slightly trickier. Any actual dents are not easy, but the micro-fibre cloth will clean the frames as well.

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